Globalization of Tablet PC!!

Tablets represent nothing short of the reinvention of the personal computer.The data we are seeing around tablet adoption is incredible. And contrary to the belief of many, the tablet craze is not just happening in America but around the world. This reality has many implications.

Much of the tablet unit shipment and forecast data coming in from around the world suggest that we are seeing annual growth rates for tablets in Asia particular at over 60% YoY.Just to put that in contrast with how other segments are doing in the Asia Pacific region, growth for traditional computers is seeing 12% YoY growth annually.

Tablets on the other hand are truly personal computers and they bring the added benefit of only a very small learning curve in order to begin using them effectively.Because of this, many consumers in key emerging markets are finding tablets to be a viable and non-threatening option as their first primary computer.

Interestingly, many governments in the Asia Pacific region are committing funds to bring more tablets into education institutions. South Korea, for example, has pledged to move to an all-tablet based curriculum by 2015. It’s just one example that tablets are a global phenomenon.

In developed markets like the US and Europe, consumer’s first experiences at work and school were traditional PCs. It is believed that for many in the Asia Pacific region, along with many other emerging markets, the vast majority of computing experiences at work and school will be with tablets and not traditional PCs. This has implications for the global workforce.If tablets become the norm in education in places like Korea, for example, it makes sense that when these kids enter the work force it will be with tablets and not traditional PCs. Of course this depends on the job, since tablets cannot and will not replace all the tasks that traditional PCs excel at. For most tasks, though, it will suffice. And I would argue the tablet is the best mobile form factor for computing.With this remarkable global growth, it’s becoming clear that in many markets around the world the tablet will represent the gateway to computing.

Tablet literacy in this model will be more valuable that traditional PC literacy. Perhaps more importantly, touch computing literacy will be more important than mouse and keyboard literacy.The opportunities for education, business, and the general consumer audience are endless with touch based computing screens. The incredible growth in emerging markets is taking many by surprise and is a serious trend we are keeping our eye on.

As business looks to expand globally in emerging markets or to hire key talent from many of these key areas, there is no doubt that a relevant tablet strategy will be important.

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