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Category Tablet market

Enterprise tablet deployments will grow four-fold in 2013..

There will be a four-fold increase in CIOs looking at “broad” tablet deployments in 2013, says Piper Jaffray

An increasing number of chief information officers (CIOs) will tackle tablet deployments in enterprise this year, says Paper Jaffray analyst Gene Munster, with Apple’s iPad still the preferred tablet on the market.

In a note to investors (which was first reported by AppleInsider), Munster said that his firm had surveyed 59 CIOs from 12 different industries recently and discovered that tablet deployments in enterprise are to surge in 2013.

Munster detailed that 15% of CIOs plan to embark on “broad” deployments in 2013, almost a four-fold increase from just 4% last year, and said that the number of CIOs with no tablet deployment plans will drop from 54% in 2012 to 42%.

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Tablets: the third platform!!

It’s easy to call a tablet a larger a mobile phone. Or a replacement for a notebook or ultrabook. But to dismiss tablets as scaled clones of their bigger and smaller brothers is a mistake.

Tablets are the third type of device: the one with the most revenue potential for ecommerce and developers alike. Tablets drive greater volumes of traffic, that convert to paid at better rates, and drive better qualified and less expensive leads through advertising.

Despite the fact that tablet penetration is less than half of smart phone penetration in the US, tablets’ share of traffic to websites outpaced mobile web in Q1 2012. And with tablet penetration doubling year over year, that trend is certain to continue.

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More impressively, overall tablet users’ conversion rates are twice as strong as mobil...

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